Securing viable leads from your website means improving it’s search visibility and your users’ experience. We can optimise your website, using the best SEO practices both on- and off-page, and ensure the design and content is engaging, intuitive and user friendly.
We use WordPress, the number one Content Management System, to build reliable, professional and intuitive websites. All our websites are built with the user in mind, so it will be easy to navigate and find the right information.
Depending on your industry and business aims, we can incorporate a fantastic range of WordPress features, from seamless social media integration that will help you attract a wider audience, to simple contact forms designed to encourage contact; we can make sure your new website generates the leads you need.
A key component of lead generation websites is engaging content. We can provide informational content, web copy and advice-based articles that target potential customers at every stage of their buying journey, encouraging them to convert into a paying customer.
We track the success of your website, so we can report to you on the success of your SEO. We’ll be able to show you how users are interacting with your website and how we can continue to increase the number of leads generated with insight-driven SEO work.
We’ll include effective action points at key places throughout your website to encourage contact and ensure it is easy for your customers to get in touch with you. Our contact forms are designed simply and intuitively to keep users engaged throughout the buying process.
A well designed landing page can be the difference between a customer contacting you and going elsewhere. Our landing pages are designed to target very specific search terms, so we can deliver the information your visitors are looking for immediately, making it easy for them to convert from visitor to customer.
A lead generation website lead generation website is a website that takes advantage of all of the stages of the sales funnel, with the aim of converting a website visitor into a customer.
Not all visitors to your website will have a genuine interest in buying from you, or at least, they may not be ready to buy just yet. If your customers are simply at the research phase, finding out more about the service or product they want, it’s up to your website to persuade them you’re offering what they need.
Initially, you might need to provide informational content, to increase your authority, and ensure that visitors see you as a trusted voice in your industry. This means that when they are ready to buy, they are much more likely to return to you.
If your visitor is actively looking to buy, you need to ensure your website offers everything they need to make an informed choice that you’re the right company for them. This includes great service information, customer reviews, persuasive copy and attractive design. Landing pages are a great way to capitalise on customers ready to buy, as you can capture their interest with a single page that exactly matches their search terms.
The ultimate aim of the website is to get your visitor to contact you, ask for a quote, buy a product, book an appointment or request a service. We’ll ensure every aspect of your lead generation website, from the blog to the CTAs (Call to Action) are designed to encourage visitors to become leads.
Contact the expert team at Evolution Media today to find out more about how we can engage and persuade your potential customers with a professional lead generation website.
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