Why Should you Choose WooCommerce?

Setting up your Ecommerce Shop

If you’re considering setting up a new business in Ilkeston or the surrounding area, working for yourself or even partnering with a friend it can be difficult to know where to start, where to go for advice and how to get started!

As a result of the global pandemic, many shop owners and businesses are taking the leap and launching online shops. With a huge spike in online shopping, and some devastating blows dealt to many businesses owners due to the Covid restrictions, ecommerce shops are a perfect solution to keep you trading and keep your business in business.

There are a huge array of ecommerce platforms available to help you build your online shop, but they can be complicated and tricky to get to grips with. That’s why the team at Evolution Media, along with millions of shop owners world wide, chose WooCommerce to get them started selling products and goods online.

What is WooCommerce?

Simply put, WooCommerce is one of many eCommerce platforms, but it has the benefit of being based on the WordPress platform. WordPress is one of the leading CMS or website design platforms, so it stands to reason that WooCommerce is quickly becoming just as popular.

The Benefits of woocommerce

1. It’s free!

WooCommerce allows you to build ecommerce stores, for free. It is free to download the software, and to build and amend as your shop grows. This means the team at Evolution Media can help to keep your project costs down, so you can get started online without having to employ costly website developers.

2. It's FAst!

As with WordPress, if you choose a web design agency that specialises in WooCommerce websites, you can expect a quick turnaround for your project. Many of the themes and ways of presenting your website are ready built, it’s just a matter of integrating your chosen features and options, to suit your business.

This doesn’t mean that your website won’t be unique, it can still be entirely customised to suit your brand and your requirements, it just allows for a faster, and more reliable build. Evolution Media takes great pride in building ecommerce websites quickly, so you can launch your business online much sooner.

3. Lots of Choice

As with WordPress, WooCommerce offers a wide range of plugins and themes, but despite the low cost, you aren’t limited to a template website. If you have a problem, or an idea you want to include on your ecommerce website, WooCommerce has a library of solutions that you can integrate with your website.

4. It's Widely Used

As WooCommerce is used by millions of people around the world, it is a very common, and therefore widely supported, platform. That means that if you have a WooCommerce shop, chances are your site visitors will know how to use it, and you will always be able to find experts that can help you build, extend or modify your shop when you need to.

5. Great Security

The WooCommerce platform and codebase is often checked by leading security companies, which means any of your data (or your customers’ data) that is used by or stored within your website, is as secure as it can be.

6. A choice of features

The WooCommerce platform offers a wide range of features that will satisfy the requirements of most online businesses. Including:

Product Options - You choose from a range of product types, both physical and digital, and ways of listing your products such as in groups or to encourage cross-selling. Many of these features, such as the choice of how your customers can sort, filter and display the range of products they are interested in, has become so commonplace that online shoppers have grown to expect these tools. As a result, they may leave your store for a more recognisable platform if they don’t get it.
Shopping Cart - You will no doubt recognise the online shopping cart or basket from your own online shopping experiences. It allows customers to collect all the products they wish to buy together, review it, check the prices, choose delivery options and amend their order before clicking ‘Buy’. This ability to review goods or services before buying is an essential part of the buying process for many shoppers.
Checkout & Payment - The checkout process can lose you customers very easily. If it is overly complicated, asks for too much information or doesn’t allow for simple autofill and payment options, your potential customers may become frustrated and leave your site, instead giving their business to a more straightforward competitor website. The WooCommerce checkout features are simple, easily recognisable and supported by most major payment providers, to offer your shoppers an intuitive and comfortable experience.

Evolution Media

The team at Evolution Media specialise in building WooCommerce websites. We understand that taking the plunge and opening your shop online can be daunting, but we’re here to make it as simple and stress free as possible. We take great pride in building ecommerce websites that work with your SEO strategy to ensure you begin to build your online presence from the first day you go live.

For any advice, or to discuss launching your ecommerce business, simply get in touch today.

For more information on building your online presence, contact your local web design and digital marketing agency, Evolution Media for advice and affordable products especially designed for new businesses in Ilkeston.