Top 5 SEO Tips for your website.

Do you have a small business? You should be worried about your website’s position in the search engine results page (SERP). If you’re not, and are just letting it take care of itself, then that can lead to lost revenue. The reason for this is because people often don’t click on links that are below the first few pages of the SERP. In this blog post, we will discuss Top SEO tips for small businesses.

In this blog post, we will discuss our Top SEO tips for small businesses. For example: We’ll mention how to get in the first page of search engines like Google and Bing. We’ll also share best practices on what you can do for your website’s content, site structure, images etc., so that it is optimised for a better ranking.

We will break it down into the top things to focus on:

Tip 01: Keyword Research.

Keyword research is one of the first things you should do when performing SEO. Understanding which keywords your potential customers are searching for is essential for being able to generate traffic to your website. Tools we use for keyword research include:

A Hrefs
Google Ad’s Keyword Planner
SEM Rush

Tip 02: Have Quality Written Content

This is a no-brainer. You need to have quality content for your website, and that’s not going to happen if you’re just letting it take care of itself! Your written content should be unique to your website, not copied from another source online, this is because the major search engines such as Google can identify “duplicate content” and can penalise your website for plagiarism.

Tip 03: Get Images and Videos

You need to have an engaging website that not only has quality written content but also images. You can use photos from your own company, or you could go down the royalty-free route by using free stock imagery on sites such as Adobe Stock. By using high quality imagery on your site it will help keep the site visitor engaged with your content, keeping them on your site longer and enabling you to get your message across.

Tip 04: Build Links

The more links to your website, the higher it will rank with search engines. You can use social media or article marketing to build links and get high traffic back to your site. It’s a good idea to have short articles on blog sites where you link back to your original content; this is known as guest blogging.

There are many ways to build links into your website, however this is probably the hardest part of SEO. For small businesses, the most common and easiest way to build links is to utilise business directories and listings on websites such as yell.com, hotfrog.co.uk, businessmagnet.co.uk etc.

Why build links?

Building links from other website back to you own is highly important for SEO. It acts as a signal to the search engines that your website is important in your sector, the more links generally you have the better. However there are also “bad links” online which can negatively effect your website.

Tip 05: Site Speed

Having a fast loading website is essential for modern SEO. Mobile devices make up the majority of searches done each day, and having a fast loading website will help to keep your site visitors on your site and engaged with content that you have published. Giving your site a much higher chance of converting those visitors into sales.

Make sure that you check load times before optimising any page or post; the best tool for checking your site speed is the Google Page Insights tool or there is also GT Metrix which is similar.

Using WordPress on your website is a good idea. There are plugins that can help with your website, one of the best we’ve used is NitroPack. But WP Fastest Cache or WP Rocket are also worth looking at.

Tip 06: Meta Description & Page Titles

The meta description and title of a web page is highly important for your SEO. It helps the search engines understand the subject and topic of a page, as a result which keywords your content might rank for.

The meta description is a brief, descriptive summary of your page’s content. It will show up in search engine results pages for your targeted keywords and phrases, so it must be relevant to the topic being searched.

In order to get traffic a website, it is essential to identify which keywords potential customers are searching for. Page titles should have those keywords in them. The page title also makes up the clickable link within the Search Engine Results pages (SERPS).

Conclusion:

There are many different elements that go into successful SEO and it’s hard to pinpoint which one is the most important. One thing we can say for sure though, if you want your small business website ranked higher in Google search results then these 5 main points should be considered at all times. If you need help with any of them or just have questions about how they work, please contact us anytime! We would love to chat more about what will work best for your website.

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